Red Bull brought gravel racing to west Texas on May 7th, 2022, with a 75-mile course and $10,000 in cash prizes. The course consisted of three 25-mile loops starting at a base elevation of 4,500 feet. It all ended with post-race local food, good vibes, and starry night skies. 

To encapsulate the feeling of the rugged yet beautiful landscapes of west Texas, Edgar Arias of UVEE and I collaborated to make this vision come to life. I led the marketing collateral designs and took over iterations of Edgar’s original design to fit the needs of sponsors, the race organizers,  and Red Bull.