I was fortunate enough to work with a world-class marketing team to craft the words and visuals for our multiple campaigns, launches, and creative that paved the way for a successful $35M Series C raise for The Helper Bees.
Too often, health-care benefits feel like a patchwork. Scattered tools, disconnected systems, and one-size-fits-all approaches that don’t truly meet individual needs.
That’s why we created helpful™ — a flexible benefit card that unifies care access across products, services, and support providers. It’s a seamless solution built to improve member experience and help payers allocate benefits with purpose.
With helpful™, members can:
✔️ Access over 60,000 retail locations, including pharmacies and grocery chains
✔️ Cover healthcare-related expenses like dental, vision, and hearing
✔️ Shop for OTC items, groceries, and personal health needs
But here’s what sets helpful™ apart:
✅ Members can also use helpful™ to schedule in-home services from The Helper Bees’ network of 20,000+ vetted SDoH providers — including personal care, meal delivery, housekeeping, and transportation.
One card. Multiple digital purses. Full control over how members access support—designed with flexibility for your plan and simplicity for your members.
💼 For plans, it’s a smarter way to boost engagement and use benefit dollars more effectively.
💡 For members, it’s easier than ever to stay healthy and independent.
The future of benefits is flexible, digital, and personalized. helpful™ is leading the way.
🔗 Learn more: thehelperbees.com/helpful
2025 ILTCI Campaign
2027 Medicare Advantage Campaign
John Hancock – SERFF Filing Collab
Care Concierge Member Stories
I was the strategist and producer behind the Voices of LTCI podcast. Our guest pipeline of top executives (CEOs, VPs, actuaries, and consultants) positioned the show as the go-to source for industry insight and thought leadership in the long-term care insurance space.