The Rosedale Ride started as a fundraiser by the Rosedale Foundation to help increase awareness for students with special needs and raise funds. 2022 was the 28th year, and it raised over $115,000 to help students with special needs.
Helms Workshop did a fantastic job with the logo design and marketing collateral. I took inspiration from their color palette and branding and pushed that essence into the map design.
The race director needed a one-page map to help not only direct the riders but also direct the volunteers during the day of the ride. The complicated layout and detail required of the three routes made it a fun and exciting challenge.